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July 29 2010

7 Reasons Not to Have a J.O.B./Part one.

1. Having a Job is Way too Risky!!!!!!!



When you have a J.O.B. (JUST OVER BROKE), someone can take away your income just by uttering two words: “You’re Fired.” This is happening more and more as companies crumble in the face of global changes in commerce. Those 2 words do not exist in your own business.

If you ask me, there’s nothing secure about that. Especially for older citizens who find it difficult or next to impossible to get hired due to age or health related problems that limit the type of work they can do.

When you enjoy your own business, and a client or customer moves on – then guess what? You get to say, “Next!”





2. No Bonus Pay for Messing Up


When you mess up at your job, you get punished, maybe even a pay-cut. Then you have to run around “making nice” to the people who might lay you off or promote someone else who’s younger and “hungry.” (Hungry for what? More time at the office?)

When one of my clients faces challenges in her business, I cheer. She’s getting paid to learn! Every mistake teaches her more about how to succeed.

Instead of getting an MBA – she’s getting a TBF. (Trial by Fire! :-) ) TBF’s can really pay-off!

On my own, but not alone, in my office, my own business

On my own, but not alone, in my office, my own business




3. Your Ceiling isn’t Adjustable.



Often, I think about how hard I worked in my other life….ahem…corporate jobs. I’ve always been the type to give more than I get….work more hours than I get paid for…take work home for goodness sakes. Bet you know what I’m talking about. But, no matter how much more I gave…or how expert I became….once I reached the top salary of that particular billet….I couldn’t make more.

When I talk to new clients now about the possibilities being endless in owning their own business, their eyes light up. They stop thinking in terms of “hours for dollars,” and start thinking of passive income. (Hey, why not get paid while you sleep?)

In a job, you can’t adjust your income based on the value you provide. Instead you have to ask for a raise. Not fun, doesn’t always work and if you don’t get the raise…it affects your self-esteem.

Give yourself a raise anytime you want ….on a daily basis….by simply being who you are and sharing with others.

-


this article is graciously offered by Linda woods:

http://www.shopgbg.com/lindaewoods

Tags: , , , , , , | Posted in Internet Marketing, Life and Business | Comments

July 22 2010

….it was 10 years ago:

July 2000,

the year that enters the 21st Century,

the year where many were scared of getting  getting a big catastrophe with the computers changing to 3 zeros…



Men expected to be fooled by machines…..which they created.  That sounded me very crazy. How could a machine decide by itself to go further than what the man has programmed it for?………



I believe only men can decide to go further, only them have the free will. And this makes me thing, what if they use this free will, the power to choose to go further ?  My answer is that what makes men successful, happy , accomplished. That’s what says Og Mandino, in his ‘God’s Memorandum’ , where he repeats, in each action of your life , for each purpose you have, make one more mile.

That means , what I want to tell you today is that: always think bigger, always see further, and always walk your extra-mile , and you can be accomplished. That applies to your personal, as well as to your business life, this is what makes the difference with an ordinary life.



When you are asked for 10, give 11, give 12, give more. When you’re asked for one color, give a rainbow,  make the difference. That will be noticed and have an impact on your life bigger than you can expect.

I like this video to illustrate that, you know it, and you’ll like to watch it again…. good reminder!






***






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July 8 2010

It was about 5 years ago

It was about 5 years ago.



Here is an article written by my friend Linda, I couldn’t stop reading ’till I was at the last word. Enjoy it, and then find Linda and become a friend to her too at :
http://www.facebook.com/home.php#!/profile.php?id=100001149857844






I bought a ticket to see Dr. Wayne Dyer on one of his personal development and motivation tours when promoting his book, “The Power of Intention.” I drove 7 hours to Seattle, WA from where I live here in Oregon. I sat with people I didn’t know because none of my friends wanted to go with me.
I listened to Dr. Dyer’s 2-hour opening speech in awe. I spent the day going through the journal he gave to the participants – as he encouraged us to face our own “stuff” and get clear about our lives. I answered every single item honestly and with as much vision as I could muster.
I drove back home on a “Hope High” that I thought would never go away.
I’m sure you know what happened.

Bill and Linda

About…. oh, 3 hours into the very next day, I was face to face with “reality.” My old thought habits came back to crush my new “Hope” High. I was face to face with my life, my money problems, and all the “stuff” my current mindsets had created for me. (Where was Dr. Dyer when I really needed him?)
The cynical among us would have us believe that my day with Dr. Dyer (or your day in a similar situation) was bullsh*t. That I was only momentarily distracted from the practical reality of my life. Disillusioned. Duped. Dumb.
Here’s the thing though:

I recently found that old journal that Dr. Dyer gave me 5 years ago. Everything… (everything!) I wrote in there has come to pass. And during these 5 years, I’ve gone to other cool events, read uplifting books, and talked face to face with people who inspired me to no end. Again and again, I’ve gotten lost in the pure potential of possibility. And of course – I’ve had the old crummy thought habits come up the very next day trying to convince me that the possibilities I saw for myself were just pipe dreams.
But I’ve come to see the pipe dream (and the hope high differently) now. After that day, I began to ask myself one very un-cynical question that changed it all:
What if that HOPE, that HIGH, that inspiration I felt was the TRUTH? What if that was the REAL ME – and all this other icky stuff is the BS?






Think about it. From the day we’re born, we’re taught that the cynicism and doubt are “smart.” We use them as a protective shield. We ward off the hope, the dream – and we successfully keep ourselves stuck.
Still, we get these amazing glimpses of ourselves, of what’s possible. We also get these fantastic ideas and opportunities. We see our greatness as if it’s standing right in front of us. Sometimes other people or big events help us see it. Sometimes it’s a book. Sometimes it’s just a moment of pure living in the present moment.





If you’re like most people (and me), it’s easy to crush that hope the minute the voices of “reality” set in.
It is imperative that you learn to trust that hope. Here are five things I’ve learned since that day with Dr. Dyer. They are true even now as I keep on expanding and changing into even bigger dreams. Let them guide you through the new hopes AND the old habits!




1 – It’s much easier to stop trying than it is to keep believing.
It’s so easy to just believe the old habit voices that whine, criticize and shame. Why? Well – let’s be honest – cuz then we don’t have to DO anything!



2 – The Pipe Dream and the Hope are part of the process.
But, so are the moments when our thoughts make something much worse than it is…so just realize they are thoughts…lay them aside and do the work.
Without the dream, you’d never get started. Without the work, you’ll never get anywhere. (And yes, the work is sometimes slow, boring, clean-up work.)



3 – Expecting to feel inspired and happy 100% of the time is the real pipe dream.

I’m a huge believer in Martha Beck’s “shackles on/shackles off” approach.
AND, in my own experience, much of what I thought was a “shackles on/doesn’t feel good” experience – was my assumption about that experience. In fact, sometimes just getting something done or being proud of myself was the “feel good” I was looking for! When I expect inspiration and happiness to constantly be there before I do anything, then I set myself up for staying stuck.



4 – There’s a connection between discomfort and happiness.
We imagine that true happiness is hanging out by a pool sipping froo-froo drinks. While that can indeed be fun – it will eventually get boring. Our souls have more in mind for us than froo-froo drinks. Our souls have more in mind for us than protecting us from failure. Time and time again, I’ve found myself in a stuck place and even move into deep places of discomfort (and then success). Now, I’ve revised what I say to myself when I feel off-balance, “This is the most uncomfortable I’ve been in a long time – but I am so happy and alive! It’s way better than being Stuck!”



5 – Make time for more hope.
Feed your hope, I do this by focusing my thoughts on how I want to BE, In This Moment. Feed your vision, I’ve created a vision board and vision journals for when I travel. Read books that inspire. Hang out with people who believe in you. Make time in each day to tap back into that place of hope and vision. This will act as navigation and keep you moving in the right direction. I am on the same journey as you are…together…it can be the most exciting adventure of our lives….taking it just one day at a time. Now that’s worth a few exclamation points!!!





Love & Blessings,

Linda



Posted in Life and Business, SElf-development | Comments

May 24 2010

A Life-Style lesson by an Expert: Tim Ferris

Tim Ferriss: 7 Great Principles for Dealing with Haters:

these are a video and some comments that I like to share with you today, as you’ll get here very valuable information, and that is giving me time to write the next surprise to you.

Tim Ferriss keynote The Next Web Conference 2010 – Love the Haters from Boris Veldhuijzen van Zanten on Vimeo.

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1. It doesn’t matter how many people don’t get it. What matters is how many people do.

“It’s critical in social media, as in life, to have a clear objective and not to lose sight of that,” Ferriss says. He argues that if your objective is to do the greatest good for the greatest number of people or to change the world in some small way (be it through a product or service), you only need to pick your first 1,000 fans — and carefully. “As long as you’re accomplishing your objectives, that 1,000 will lead to a cascading effect,” Ferriss explains. “The 10 million that don’t get it don’t matter.”


2. 10% of people will find a way to take anything personally. Expect it.

“People are least productive in reactive mode,” Ferriss states, before explaining that if you are expecting resistance and attackers, you can choose your response in advance, as opposed to reacting inappropriately. This, Ferriss says, will only multiply the problem. “Online I see people committing ’social media suicide’ all the time by one of two ways. Firstly by responding to all criticism, meaning you’re never going to find time to complete important milestones of your own, and by responding to things that don’t warrant a response.” This, says Ferriss, lends more credibility by driving traffic.


3. “Trying to get everyone to like you is a sign of mediocrity.” (Colin Powell)

“If you treat everyone the same and respond to everyone by apologizing or agreeing, you’re not going to be recognizing the best performers, and you’re not going to be improving the worst performers,” Ferriss says. “That guarantees you’ll get more behavior you don’t want and less you do.” That doesn’t mean never respond, Ferriss goes on to say, but be “tactical and strategic” when you do.


4. “If you are really effective at what you do, 95% of the things said about you will be negative.” (Scott Boras)

“This principle goes hand-in-hand with number two,” Ferriss says. “I actually keep this quote in my wallet because it is a reminder that the best people in almost any field are almost always the people who get the most criticism.” The bigger your impact, explains Ferriss (whose book is a New York Times, WSJ and BusinessWeek bestseller), and the larger the ambition and scale of your project, the more negativity you’ll encounter. Ferriss jokes he has haters “in about 35 languages.”


5. “If you want to improve, be content to be thought foolish and stupid.” (Epictetus)

“Another way to phrase this is through a more recent quote from Elbert Hubbard,” Ferriss says. “‘To avoid criticism, do nothing, say nothing, and be nothing.” Ferriss, who holds a Guinness World Record for the most consecutive tango spins, says he has learned to enjoy criticism over the years. Ferriss, using Roman philosophy to expand on his point, says: “Cato, who Seneca believed to be the perfect stoic, practiced this by wearing darker robes than was customary and by wearing no tunic. He expected to be ridiculed and he was, he did this to train himself to only be ashamed of those things that are truly worth being ashamed of. To do anything remotely interesting you need to train yourself to be effective at dealing with, responding to, even enjoying criticism… In fact, I would take the quote a step further and encourage people to actively pursue being thought foolish and stupid.”


6. “Living well is the best revenge.” (George Herbert)

“The best way to counter-attack a hater is to make it blatantly obvious that their attack has had no impact on you,” Ferriss advises. “That, and [show] how much fun you’re having!” Ferriss goes on to say that the best revenge is letting haters continue to live with their own resentment and anger, which most of the time has nothing to do with you in particular. “If a vessel contains acid and you pour some on an object, it’s still the vessel that sustains the most damage,” Ferriss says. “Don’t get angry, don’t get even — focus on living well and that will eat at them more than anything you can do.”


7. Keep calm and carry on.

The slogan “Keep Calm and Carry On” was originally produced by the British government during the Second World War as a propaganda message to comfort people in the face of Nazi invasion. Ferriss takes the message and applies it to today’s world. “Focus on impact, not approval. If you believe you can change the world, which I hope you do, do what you believe is right and expect resistance and expect attackers,” Ferriss concludes. “Keep calm and carry on!”


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April 26 2010

Design your life by designing your business and home environment: some Feng Shui powerful principles. part2

You want that your personal image shines, you want to elevate your relationship, you want to feel great , you want abundance flows, so just implement those next simple tips , creating an environment that exudes love, abundance, success, peace and happiness…..



11- Choose a color that you love to paint your bedroom, but not white, and a stimulating color for your office, but not bright-red!



12- The furniture has to be with curved edges, not pointed and sharp corners. If so, soften the edges with fabrics or runners.
In a meeting in some one else’s office, avoid sitting face to a corner of the table or the desk.



13- Keep as much as possible healthy plants in your home, that helps to circulate the energy. Be sure to have plants near your computer and TV screens.


14- Make sure that all the plumbing throughout your home and office is working perfectly. Nothing leaky or running water…If water leaks from ceiling, fix it immediately



15- Make sure all light bulbs are in working order in all rooms, and that each room has the proper lightning. bright enough. Place mirrors on walls where they can multiply the light in a dark room.



16.- Place mirrors so that the tallest person in the house can see his/her entire head. Hang artwork around your home and office, that you love: it really impacts you on a subconscious level, which is more powerful than the conscious on

.

17- Others things you love are what you want to surround yourself with, , as well as items that represent health and vitality. The Feng Shui color for good health is yellow.  Pets also are great energy enhancers to have around the home.


18-  The different rooms of the house need to be painted with different colors, so that the energy flows easy. It creates feelings of starkness and depression when all the room are white or beige or even the same color.


19-  Get rid of : the microwave  – it kills the nutrients in food, + re-mix them in toxic molecules- never put baby food to warm in the microwave, it’s cancerogene , through proteines de-structured – also get rid of all clutter in your living spaces, all clutter in your life, and all dirty  and dusty things around you. ….even people like that….


20- Accept yourself , love yourself as you are. Be grateful for what you have. Whatch your thoughs. Focus on beauty, harmony, see them everywhere, show them everywhere. What you focus on expands….


And this is a subject for an other article soon….. ( focus, thoughts, expansion…yahoo!)


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April 22 2010

Design Your Life by Designing Your Business and Home Environment: Some Feng Shui Powerful Principles. Part 1.

You know that your health , wellness and mindset are critical necessary elements to your business success, and so to create your ideal life style.

And do you know that the physical surroundings you are in daily have a strong impact on these elements?
It’s very important that you pay close attention to your home and office “signals” , as your spent most of your life-time there.


The places where you live and work represent , according to Feng Shui theory, what’s going on inside of you. This means that your inside self and health will change and improve the same way that your physical environment does.
Here are 10 tips today, for you to start now the shift of the energy in your home and office . Many of us are having a home-office, which will easy the process of environmental-designing.


The power of implementing those tips exist only with INTENTION in mind. For example, placing a plant in a corner of a room has to come with the intention of placing in your life an energy of harmony, cutting sharp angles round .


1- the first step to your inside home is your yard: make sure the outside of your home is welcoming, well-cared for, nice and clean. This includes your lawn, flower beds, path to front door clean from bushes, trees or branches etc… This access has to be nice and easy.


2- Your driveway , if on a decline place , can be balanced by placing potted plants on any side of its end. Be sure it’s clean , and that the walls of your house and garage are freshly painted, without peeling off


3- On your front porch , have a welcome mat outside your door, and a wind chime, it welcomes health and wealth into your life, and circulates the energy.
All doors must open and close easily, and nothing hanging in their back.


4- Let the fresh air in and circulate around your home by opening windows regularly, and let the light come into your life by keeping windows washed and give a clear vision .


5- Make sure that the first wall you see when walking into your home has artwork which uplift you, as well as entering every room , including laundry room and garage, you see beautiful things, to improve your mindset.


6- Clean your home and office often, and do it with love and gratitude, and the all place will emanate love. Have 18 things to move around your home, your office , to shift the energy.


7- When having a home-office, separate the 2 functions: never set your office in your bedroom- that will make you sleep on your work! And the computer in the bedroom can trouble your sleep at night.


8- Never have metal frame or head-board, as it conducts electricity and can affect your health. Also, don’t storage things under your bed, for a good sleep. If possible, place your bed on a wall non-shared with bathroom or appliance .


9- Don’t align the bed directly with the doorway, and position it so that you can see the door. The same applies for your desk in your office room.


10- All rooms are better with less furniture and stuff : a cluttered room = a cluttered mind, and that will affect your wellness and health. All TVs are better in an enclosed armoire, unless you want a flat screen that decorate your wall with nice site-view or slide show.


Have fun now, starting going around your house, and your office, and make a list of what you want to change, take off or add.
The second part of this article will tell you 10 more tips to design you home and body insides.
It’s very important to have a home, office , and/or workshop that supports and nurture you, as your “external environment” is the image of your “internal environment” -your body and mind.


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April 1 2010

Effective Twitter Secret Strategy Revealed.

When I started studying marketing online, I went through tons of information, and overwhelmed, etc…. We all know that. After quite some mistakes and $$$$ wasted ( expensive lessons, but still lessons…) I took some twitter courses, as I could see that Twitter is a Must-Work-With for online marketers.

Those first courses showed me how to use twitter, basically, and how to grow my list of followers fast.
I didn’t tell me what I discovered later, in a webinar with my marketing system company, which is THE information that we need to know and apply, to make TWITTER works for us,  as a FREE LEAD GENERATION  tool.
As long as we just do the basics, it’s just a regular fun Social Networking site, but not yet a tool used to generate traffic really.


Here is what we want to know and implement to make our twitter account effective, with appropriate strategy:


First, download Tweetdeck on your computer, which you’ll need to use for fasten your daily tasks. TweetDeck.com,and download Tweetlater – SocialOomph – which you’ll use to schedule your daily blocks of posts,
(free softwares) .

Then, the principle is this:
We need to send 5 to 10 posts at once, in the same lap of time, in order to be seen widely on a piece of page of twitter. You can see that this is the way people get noticed. If we send a post , separated from others by many people’s posts, we never get noticed neither read. If we can align 4 or 5 at least in a raw, it’s different visually , isn’t it? That’s what we look for: be noticed first.


Second, we want to post good, attractive, valuable, fun content, like a video picked from Youtube, an article from another site, a quote as usual, news that are amusing or surprising, and this content we get it from the places that I tell you below.


Third, we want to gather those different tweets to post,5 to 10 at once, on the Tweetlater software,  do program them for such a time in the day, and let it work on its own.
This way, you can choose to work on twitter each other day only, and schedule the automatic postings at the date and time that you choose (I tell you also what are the best time)


Fourth, we need the other free software downloaded : http://tinyurl.com in order to shorten the URLs that we want the followers to click on.


The tasks :

Gather daily contents, prepare a block of 4 to 8/10 posts on stickies, or a notepad on your desktop:
What to post :

– one or 2 great quotes ( google “quotes” and find the sites that inspire you to copy from) or create your quote!


- 2 to 4 “news” on any subject, not all the time about marketing or networking. Look at in your followers what are different interests of them, and pick articles on those topics.
Where to pick articles, news, etc…..


I recommend those sites:
http://stufftotweet.com
http://alltop.com

This second site is more specific, speaking of pre-tested stuff, and it has quite some good tips about SEO.


- a tweetback from someone you know: pick an article from a site-group on Facebook, from a blog you you like and link with, use the software Tweetback.


- 1 to 3  videos that you pick on Youtube: go to the site, search for c category, and choose a chocking beautiful video, a motivational video music, or speach, or inspirational video, songs, presentation, etc…. be creative.


- pictures, to illustrate a short story, or just a great picture and promote his author.


- 1 to 2 articles, picked from e-zines articles or other publication sites, and link it to your blog.


- ONE promotional message, linked to your blog, or your primary business site.

ex: ” stop loosing money on …..and start earning daily , visit: tinyurl.com…..(your site, shortened url with the online software.

How to post:

* Post daily, at the best time to each the biggest audience:
EST  7.00 to 8.00 am
7.00 to 9.00 pm
1.00 to 2.00 pm

* Use SocialOomp ( former Tweetlater) , to gather your posts in blocks, and send the post all at once , in seconds, so that they are seen with your repeated picture on the page.


* Retweet some of your followers tweets, which you find of good interest, while you’re here

* and  answer to at least 5 direct messages daily.


When you have set those tasks into a routine, it should take 30 to 40 min a day maximum, to achieve, and this is FREE TARGETED LEADS GENERATION on line.
Does it sounds good to you?


If yes, you’ll be very happy to know where from I get this really valuable tips: I mainly pick them in my back office, of the site which you find here:
www.igoldandsilverearnersecrets.com
and get your DVD on marketing, it’s FREE!


Tags: , , , , , | Posted in Internet Marketing, Life and Business, Outsourcing | Comments

March 27 2010

THE STORY OF MISS-MARKETING MISTAKES, in 12 steps, or how to burn yourself fast in marketing – part 3 -

Do it , believe it.

Do it , believe it.

Here are the last , but not least, 4 mistakes of the 12 that you, as a successful marketer, CANNOT afford to make in your business.

These 12 are as well exposed here for any owner of small or medium business.

Lets go right away and see Miss Marketing Mistakes, or MIMI, at work:

9- Because of her employee was bored fast with “routine” ,Mimi applied the principle of “New and Different” quite frequently.

That is the big 9th mistake that she made….! She changed her marketing strategy, her recent ad campaign, without even had heard of results and tracked long enough the efficiency of them.

You should never , never stop using anything that works, and is going on working for long. Even if your partners, employees , associates, are “bored” with it.

For profitable, smart successful marketing, you need to listen to only the persons who vote with dollars more than with ideas: your customers.



10- Mimi ignored the ” money is in the follow-up” .

She spend a great deal of time and money on attracting prospects to her business, then she followed up some just once, and some….never!

Good marketers know that they make the sale generally after the 7th or 8th contact with the prospect.

That is the conversion: getting leads is not enough, you need to get conversions, and so, do the follow up.

The prospects and leads have many different reason not to buy right after the first call, or contact :

they may have more important things in their mind, may not be ready for this kind of decision, not trust you enough yet, need to know you more, know your service/product better, may be in a process of comparing you with competition……

Persistence and repetition are vital for your success, and repeated follow up give you advantage over your competitors: most of them will make Mimi’s mistake, and only a few will do the follow up more than once.

Your prospects can be ready to buy in one week or 10 weeks from today, and you’ll have the best chance to make the sale as you are uppermost in their minds, which can be obtained by only persistent following up.



11- Another believe that Mimi “bought” from traditional business owners: word by mouth referrals come automatically.

Just take this one out of your mind, as yes , word of mouth referrals are extremely important, and NO they do not magically appear. Period.

You can get a few referrals, just because your products/services are really exceptional or great, but abundance and really profitable referrals requires efforts and initiative.



12- The most costly mistake of all: Mimi based her marketing on guesses, assumptions, and advices.

She listened to friends, relatives, employees of her, and doing so, she took the best guarantee for no or little results from her marketing.

It’s as if she was trying to guess the exact sequence of numbers needed to open a combination lock : it’s a process where each consecutive step is linked to the previous one, and one wrong guess compromises all the chances to succeed.

Mimi believe at that point, that marketing was more of an ART, than a SCIENCE. This means that for her, all opinions where ever they come from, about marketing, are equally valid.

This philosophy makes that most of believes about marketing are based on myths, not on facts.

Marketing is in reality a Science, with specific rules, principles, and quantifiable results.

That is very important: know all the criteria, the experience , the skills that has been developed by already successful marketers.

If you ask 10 people to select from two ads the one they think is the best, 9 out of them will point at the profit looser rather than the profit winner. Why? Because they do not know and recognize the marketing principles and strategies that make a powerful marketing piece a winner.

They have their opinion based on subjective and vague criteria like ” fun”appeal, artistic look, different, cute, clever…..

Which has rarely anything to do with generating big response. Instead it has everything to do with wasting your marketing time and money and destroying your potential sales.

So now, Mimi learned the “great dozen” ,and she know pretty well this 12th lesson:

Always base your marketing on measurable results from objectives tests.

Good to know what not to do, I believe it’s very important to learn from other’s mistakes.

And now, you want to know as well What To Do, to be a TopEarner Marketer!

Learn it for free, in this complete and updated training, claim it now, click on the link below:

www.igoldandsilvertopearners.com




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March 18 2010

A Shocking Demo of Why You Want to Brand YOU.Inc

The Blue Sunset Yesturday

The Blue Sunset Yesterday

A few hours ago, thousands of independent associates of the iLearning Global company received the shocking e-mail of the day , which announced the closing of the marketing network part, in favor of their retail mode.

I am one of those marketers for iLG. shocked and unable to believe it at first reading of that e-mail. I’ve been only 4 months with this company, and a genius as my up-line, David Wood, and I imagine how huge can be the shock for him too: he built the best top earners team of iLG in less than 6 months, moved 1000s of dollars in that company, helped 100s of people to make money and grow their business, and one of a sudden, in a few words the company says to him, thank you for your so great work, we don’t need you anymore, bam.

In 30 minutes, this guy came from a shocking news that has the potential of destroying big part of his life, to a continuing of his leadership, his company, his people gathered around him to start over with an other product! That what winners do. Make decision fast, and implement fast. He choose immediately to not complain, not blame anyone nor anything,not to cry on himself, but to go forward and continue!

How could he do that? He followed the rule of success in marketing: brand yourself. He was not dependent of a one company , and still is not, and will very probably never be. He created his own business.inc, and multiple streams of income.

I’m glad I followed Dave, and did what he did, and being able today to continue, like he does, and I do it with him. ILG was his primary business-opportunity, it was mine as well, but it’s only a product, like many others good ,excellent products. It was not his, nor my business. Who do we continue with?

Numis.

Numis is my new product and my primary business-opportunity from today. And I choose as well to act fast, and to continue, to keep my people with the teams that I build able to continue with me , as I continue with David. Remember, people do business with people. Not with things. So we are looking for many others leaders like us, who have or want to create their own business, grow it, and grow themselves as the same time! This team is uplifting for your all life. Don’t believe us, TRY us:

http://www.numisnetwork.com/brigittecharlon


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March 15 2010

THE STORY OF MISS-MARKETING MISTAKES, in 12 steps, or how to burn yourself fast in marketing – part two -

If you want to be part of the 5% top-earners in the marketing industry, you must read the 12 mistakes that would cost you the loss of this status.
You need to have a good marketing plan , and use in this plan the most effective strategies possible……AND avoid the most costly ones, the money-wasting ineffective strategies. But also, to avoid anything, you must know it. So here is the story of Miss-Marketing-Mistake , or Mimi in 12 steps : steps 5 to 8

5 – Mimi used the old “one-Step” marketing strategy. Big waste of money!

Mimi use the most common strategy that in fact today small business owners use.
She used different classical media-support, like brochures or flyers, cards, or others, where she simply announced her business name, show a small list of basic features that she promotes, and mentioned her address and phone number.

With that type of marketing pieces, she expected the prospect to be responsive by immediately come to her shop and buy her product and service.
This kind of strategy completely forgets the psychology of the buyer, in the buying process. This one step is skipping all others steps. and drive to little to no response.

Mimi took the tree for the forest: she thought her product would be perceived as an exceptional high demand one ( a $4000 value for $500, or a Rolling-stones last concert ticket…) . But it was not, and she went into studying that “psychological buying sequence of consumers”.

6- the “copy’n paste” the competition’s mistakes.

Mimi deduced from the “this is what every is doing” that it must be “this is the right thing to do” . The mistake number 5 can be a very good demo for this:
look at the ads and promotion that small local business publish in newspapers, and /or magazines : you’ll see they all very similar, basic messaging, basic strategy, and basic small or no results.

We all tend to do this, as we feel safe doing what everyone is doing, assuming that what works for others will work equally for us.
We do not look at the big picture, how the success is build in some one’s business: it comes always from several different elements in a marketing strategy: the location, the targeted niche, the small or no competition, the personality the originality……

We rarely take in consideration all the strategic elements when “copying” our competitors, and we miss the pieces that , put all together, can give efficiency to the completed recipe.

Mimi understood her that she’d better start branding herself, be unique and original, and follow the update rules of marketing rather than her competitors “experience”.

7- Mimi did NOT tell her prospects what to do!

What was she thinking? She was “assuming”! Never do that! Assume that the prospect will know what to do when he has read the ad…. what a costly, not result guaranteed mistake!
Once again, when you look at your competitors most ads, you see generally just the address and phone number at the bottom. When you ask the business owner :
” What do you want the prospect to do , after he read your ad?’
The answer is often:
” but come and buy my product! it’s obvious!”
No, it is NOT.
There are 2 reasons to that:
One is the typical marketing piece contains rarely information that makes the consumer to immediately decide to buy,
and two is the competition for the same product or service is all around, and the prospect is not making a decision to buy, based on one single ad.

If you want to be sure that the prospect will respond to your marketing piece, and take specific action that you want, simply TELL them what to do! You as a business owner must know what that action should be.
To know this, as we say in mistake 6, study your customer psychological buying sequence.

8 – Mimi used the basic ” for more info…call…”

That mistake is closely related to the mistake number 7. We have a marketing piece that announces the business name, list a few features offered , ends with an address and phone number, and with the small invite “Call for more information”.

Doesn’t this sound like you are dumb somewhere, not understanding enough about what is said on the ad? What information should you ask for? Why do you have to call, does it mean this company has no brochure or other literature to describe the product?….
That is the last thing that the prospect want to wonder about.

Also, this “call to call” makes the prospects feel pressured, he can expect to get an heavy sales-pitch when he calls, and he surely will avoid this pain….

Instead of this marketing mistake, brainstorm and be creative with some exiting promise, for taking the action that you say.

For instance, as you are at the end of this part 2 of the story, I can strongly suggest now that your action be to put your name and e-mail address into the form on the left here, and get NOW a free big value content marketing video!


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